TPL Equestrian

A webpage displaying various horse lorry and trailer graphics, featuring multiple styles of horse silhouettes and lettering options for personalization.
Web page displaying various personalized equestrian gifts including clothing, bags, and horse accessories. Items shown include personalized polo shirts, hoodies, saddle cloths, backpacks, and horse rugs. Prices are listed below each item.
A collage of various custom embroidered apparel and accessories, including jackets, shirts, vests, hats, and saddle pads, featuring different logos, designs, and brand names displayed on a website showcasing embroidery services.

TPL Equestrian

From Local Branding to International Equestrian Outfitter

When TPL Equestrian partnered with Leadbuilder, they had a vision to provide quality branded products to the equestrian community but needed a digital platform that could showcase their offerings and facilitate seamless transactions. Specializing in personalized clothing with logo embroidery, custom print services, and ready-to-apply vinyl graphics for horse boxes and trailers, they offered unique solutions for equestrians looking to establish their personal or professional brand.

We developed a comprehensive e-commerce website that perfectly balanced visual appeal with functional excellence, creating an intuitive shopping experience for individual horse owners, teams, and equestrian professionals. The platform we built not only displayed their impressive product range effectively but also streamlined the customization process, making it simple for customers to create personalized equestrian branding solutions.

The results have exceeded initial expectations, with TPL's digital presence enabling remarkable business expansion. What began as a regionally-focused enterprise has transformed into an international equestrian outfitter, shipping branded products throughout the UK, across Europe, and even as far as California. Their digital success has also attracted prestigious partnerships with leading riders and their teams, who now rely on TPL for professional-quality branded equestrian products.

Their journey from local supplier to international equestrian brand partner demonstrates how the right digital foundation can help specialized businesses connect with niche audiences worldwide, dramatically expanding their reach while maintaining the personalized service that makes them unique.

Sector

eCommerce

Project included

Strategy, Branding, Website, SEO, Custom functionality, Automated workflows, Data Analytics.

Results

Increased orders nationally

Moved to supplying top-tier clients internationally

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⭐⭐⭐⭐⭐ Rated 5/5