GoForGranite

Elevating Stone Craftsmanship Through Strategic Digital Evolution

When GoForGranite first partnered with Leadbuilder, they were skilled stone worktop specialists seeking to expand their reach throughout the Midlands and South West UK. Our collaboration began with focused local SEO, establishing strong visibility in their immediate service areas and generating initial momentum for their digital presence.

As success grew, our strategy evolved in parallel with their business ambitions. We expanded to wider regional SEO tactics, helping GoForGranite capture relevant searches across their entire service territory. The partnership reached a new level when they instructed us to develop a completely new website specifically engineered for homeowner lead generation.

This premium digital platform was meticulously content-optimized to distinguish GoForGranite from competitors in the stone worktop market. Rather than simply showcasing products, the new site educates homeowners about material selection, installation processes, and maintenance considerations—positioning GoForGranite as trusted advisors rather than mere suppliers. This content-rich approach resonates particularly well with their target audience of discerning homeowners undertaking kitchen renovations and new builds.

Today, their digital presence effectively communicates both their craftsmanship excellence and their consultative approach, generating a consistent flow of qualified homeowner leads throughout the Midlands and South West. The website has become a valuable asset that not only attracts new business but also sets proper expectations and educates clients before their first consultation—creating smoother customer journeys and higher satisfaction rates.