Caxton Supplies

Website homepage of Caxton Supplies, offering janitorial and hygiene products in Kent, featuring a search bar, contact information, product categories, and customer testimonials.
Website page displaying a range of floorcare products including brands like Evans and Prochem, featuring images of cleaning and maintenance chemicals in large containers. The page includes categories for floor gels, maintainers, polish strippers, polishes, seals, safety floor cleaners, scrubber dryer chemicals, and stone floor cleaners. Additional information about janitorial, cleaning, hygiene, and safety supplies is provided at the bottom of the page, including contact details for Caxton Supplies in the UK.
Selection of personal protective equipment (PPE) including gloves, aprons, hoods, helmets, vests, caps, overshoes, and safety boots displayed on Caxton Supplies website.

Caxton Supplies

Janitorial Distribution Excellence in the Digital Space

When Caxton Supplies engaged Leadbuilder, they had already taken an important step by investing in a new website featuring their extensive product catalogues. As an established janitorial distributor based in Kent, they recognized the potential of their digital presence but needed expert guidance to transform their online platform into a consistent lead generation engine.

Our collaboration centered on strategically enhancing their digital assets to maximize visibility and conversions. By implementing targeted SEO optimizations across their comprehensive product range, we ensured that procurement specialists and facilities managers throughout their service area could easily discover Caxton's solutions when searching for specific janitorial products.

The results aligned perfectly with their business objectives. Their digital presence now effectively showcases their impressive inventory while emphasizing the industry expertise and responsive service that distinguishes Caxton in a competitive marketplace. Today, their website functions as both a detailed product resource and a powerful sales tool, connecting this respected Kent-based distributor with a steady stream of new clients seeking quality janitorial supplies backed by professional knowledge and reliable service.

Sector

Distribution

Project included

Strategy, Website, Custom functionality, SEO, Automated workflows.

Results

Large online product directory resource for existing B2B customers

Local leads generated

National search engine coverage

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