Getting visitors to your website is only half the battle - turning those visitors into leads is what really matters. From clear calls-to-action to building trust through social proof, small changes to your website can make a big difference in generating more leads from your existing traffic.

Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.

Most business websites fail to generate leads because they're missing one or more of the three essential elements: getting found, engaging visitors, and following up effectively. Get these three pillars working together and you'll transform your website from a digital business card into a reliable source of new business.

Choosing the right social media platform isn't about being everywhere - it's about being where your customers are looking for services like yours. Each platform has unique strengths: Facebook for service businesses, Instagram for visual content, and LinkedIn for B2B connections. Start with one platform that best matches your business, master it, and focus on what actually brings in local leads.

If you're running a business website but feeling frustrated about your visibility in Google search results, you're not alone. Here’s how to setup Google very own free Search Console tool where you can track, manage and maintain your presence in Google Search.

You've probably tried various tactics, maybe even thrown money at paid ads, but somehow, the results just aren't getting you the leads you'd hoped for. Well, I've spent years helping businesses just like yours crack this code, and today, I'm going to share everything I know about generating leads that actually convert into sales.

Chances are you're a small business owner trying to make sense of all the SEO tools and tech floating around out there. Let's have a real conversation about what actually matters for your business online. No jargon, no complicated tech talk – just straight talk about making your website work harder for you.

If you've been in business for any length of time, you've probably had at least three different SEO "experts" tell you that your website needs an audit. Let’s walk you through what a real, valuable website audit looks like – the kind that actually helps your business grow!

Account segmentation is the process of dividing your customers into distinct groups based on shared characteristics. This allows you to better understand and serve the unique needs of each segment. Here’s why you should try it.

A/B testing is an experimentation method where you compare two versions of a webpage, app feature, or marketing message to see which performs better. In this 3 minute read we’ll see how it works.

As a small business owner, generating consistent leads is crucial for growth and success. In this article we’ll look at some effective strategies to help you attract new potential customers.

The success of a small business online hinges on more than just an appealing website or a catchy tagline—it requires a deep understanding of SEO metrics. In this comprehensive guide, we'll explore the essential SEO metrics that small business owners should monitor.

A term that holds significant weight for small businesses is "local citations”. In this comprehensive guide, we'll delve into what local citations are, why they matter for small businesses, and provide actionable steps for managing and building a robust citation profile.

The power of local search engine optimisation (SEO) can be a game-changer for local businesses looking to make a significant impact within their community. In this article, we will delve into the world of local SEO tactics, offering actionable insights to help your business rise to the top in local searches.

In this article, we will delve into the world of technical SEO, explore how it works, and provide you with a list of simple do-it-yourself (DIY) fixes to improve your website's performance.

One of the key components of a successful SEO strategy is optimising content. In this article, we will explore the best practices and techniques to optimise content for SEO.

Learn if local SEO really gets results and how it can help your business grow

SEO can reap huge benefits for business websites and we uncover wether it’s a long-term process or a one-time fix.

In this short article we dive into the intricacies and untangle the factors that influence the timeline for SEO success.

In this article, we explore some highly detailed and informative local SEO strategies that can help boost your visibility.