Leadbuilder Blog

Understanding search intent and why it matters
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Understanding search intent and why it matters

Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.

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Why your website's not getting you leads: A deep dive into the digital sales funnel
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Why your website's not getting you leads: A deep dive into the digital sales funnel

Most business websites fail to generate leads because they're missing one or more of the three essential elements: getting found, engaging visitors, and following up effectively. Get these three pillars working together and you'll transform your website from a digital business card into a reliable source of new business.

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How to choose the best social media platform for your business.
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How to choose the best social media platform for your business.

Choosing the right social media platform isn't about being everywhere - it's about being where your customers are looking for services like yours. Each platform has unique strengths: Facebook for service businesses, Instagram for visual content, and LinkedIn for B2B connections. Start with one platform that best matches your business, master it, and focus on what actually brings in local leads.

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How do you set up Google Search Console
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How do you set up Google Search Console

If you're running a business website but feeling frustrated about your visibility in Google search results, you're not alone. Here’s how to setup Google very own free Search Console tool where you can track, manage and maintain your presence in Google Search.

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How to generate leads for sales
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How to generate leads for sales

You've probably tried various tactics, maybe even thrown money at paid ads, but somehow, the results just aren't getting you the leads you'd hoped for. Well, I've spent years helping businesses just like yours crack this code, and today, I'm going to share everything I know about generating leads that actually convert into sales.

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A plain-talking guide to SEO for small businesses
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A plain-talking guide to SEO for small businesses

Chances are you're a small business owner trying to make sense of all the SEO tools and tech floating around out there. Let's have a real conversation about what actually matters for your business online. No jargon, no complicated tech talk – just straight talk about making your website work harder for you.

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The no-nonsense guide to website audits
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The no-nonsense guide to website audits

If you've been in business for any length of time, you've probably had at least three different SEO "experts" tell you that your website needs an audit. Let’s walk you through what a real, valuable website audit looks like – the kind that actually helps your business grow!

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A useful guide on SEO metrics for small business owners.
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A useful guide on SEO metrics for small business owners.

The success of a small business online hinges on more than just an appealing website or a catchy tagline—it requires a deep understanding of SEO metrics. In this comprehensive guide, we'll explore the essential SEO metrics that small business owners should monitor.

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Why local businesses benefit from local citations.
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Why local businesses benefit from local citations.

A term that holds significant weight for small businesses is "local citations”. In this comprehensive guide, we'll delve into what local citations are, why they matter for small businesses, and provide actionable steps for managing and building a robust citation profile.

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Technical SEO for beginners.
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Technical SEO for beginners.

In this article, we will delve into the world of technical SEO, explore how it works, and provide you with a list of simple do-it-yourself (DIY) fixes to improve your website's performance.

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Backlinks explained.
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Backlinks explained.

What exactly are backlinks and why are they so important? In this article, we will delve into the different types of backlinks and how they can significantly impact your website's SEO.

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Meta tags explained.
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Meta tags explained.

Learn more about Meta tags, those important snippets of code that provide information about a webpage to search engines and website visitors.

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