Small business SEO and website design services
Alongside website design we provide a digital marketing package of services, blended together to get you more leads by enhancing and improving both search rankings and visitor engagement.
🖥 Website design
Just like a storefront needs to catch the eye of passersby, your website needs to captivate visitors from the moment they arrive. Our small business website design service creates digital experiences that don't just look good—they drive real results for your business.
We understand that as a small business owner, your website isn't just a digital brochure. It's a hardworking sales tool that needs to convert visitors into customers. That's why we focus on creating websites that balance beautiful design with strategic functionality.
Every website we build is crafted with your specific business goals in mind. Whether you need to showcase your portfolio, generate leads, sell products online, or build credibility in your industry—we design with purpose. Our process starts with understanding your business, your customers, and what makes you different from competitors.
The websites we create aren't just pretty—they're built on solid technical foundations that ensure they load quickly, work perfectly on mobile devices, and are optimized for search engines from day one. This means your customers can find you easily and have a seamless experience once they arrive.
Best of all, we believe in empowering our clients. Once your website is live, we'll show you how to make basic updates yourself, so you're not dependent on a developer for every small change. For more complex needs, our ongoing support packages ensure help is always available when you need it.
🕵🏻♂️ Competitor research
Our Competitor Intelligence service pulls back the curtain on their success. We dig deep to uncover exactly what's working for your top-performing competitors and use those insights to boost your own online presence.
Think of it like having a secret map of their digital marketing strategy – we see which keywords they're ranking for, what content brings them the most traffic, and where their backlinks come from. But we don't just copy what they're doing; we find ways to do it better and identify gaps in their approach that you can fill, discover opportunities they've missed, and help you carve out your own unique space in the market.
🥷🏻 Keyword research
We discover the exact phrases your ideal customers are using when they search online – and they're not always what you might expect. While you might call it a "dental practice," your potential patients are searching for "gentle dentist near me" or "emergency tooth repair."
We go beyond the obvious keywords that everyone's fighting over and find those valuable hidden gems that bring in serious business. It's like having a direct line to your customers' thoughts. We analyze search patterns in your local area, identify which keywords have the best chance of converting into actual sales, and figure out which ones you can realistically compete for.
📩 Conversion rate optimisation (CRO)
Getting traffic to your website is only half the battle – what really matters is how many of those visitors take action. Our Conversion Rate Optimization service transforms your website into a lean, mean, lead-generating machine that turns more browsers into buyers. Think of it like having a master salesperson working 24/7, guiding visitors toward becoming customers through proven psychological principles and data-driven improvements.
We start by analyzing exactly how people interact with your website, using advanced tracking tools to see where they click, where they hesitate, and where they leave. Then we systematically remove the roadblocks standing between visitors and conversion. Maybe your contact form is asking for too much information too soon, or your pricing page isn't building enough trust, or your call-to-action buttons are in the wrong place.
We test everything – from minor tweaks like button colors and headline wording to major changes in page layout and content structure. Every change is based on real data, not guesswork, and we measure the impact on your bottom line. We've seen cases where small adjustments increased conversion rates by 50% or more, meaning you get more value from every visitor your SEO efforts bring in. Best of all, these improvements compound over time – as your traffic grows, each percentage point improvement in conversion rate means even more leads and sales for your business.
📋 Website SEO audits
Before any doctor prescribes treatment, they run tests to understand exactly what's going on. That's exactly what our comprehensive Website SEO Audit does for your online presence. It's our first step with every client because it helps us uncover exactly what's holding your website back from reaching its full potential. Think of it like getting an x-ray of your website's SEO – we see problems that aren't visible on the surface and spot opportunities that others might miss.
Our audit digs deep into every aspect of your website's performance. We'll discover which keywords you're currently ranking for (and more importantly, which ones you're missing out on), analyze your competitors' strategies and find their weak spots, and identify technical issues that might be hurting your search rankings.
Maybe your website has broken links that are frustrating visitors, or duplicate content that's confusing Google, or missing meta descriptions that are costing you clicks. We'll find all these issues and more. The best part? We don't just hand you a report full of technical jargon and leave you to figure it out. Instead, we present our findings in plain English, explain exactly what each issue means for your business, and outline a clear, prioritized plan to fix everything.
This isn't just about finding problems – it's about creating a strategic roadmap that will guide all our optimisation efforts moving forward. Because when you start with a clear picture of where you are, it's much easier to get where you want to go.
🔌 SEO tool integration
Think of running your website without proper tracking tools like driving blindfolded – you might be moving, but you have no idea where you're going. We set up a powerful suite of intelligence tools that give you crystal-clear visibility into your website's performance. Starting with the essentials – Google Search Console to monitor your search presence, Google Analytics 4 for detailed visitor insights, and other specialized SEO tools that track rankings, monitor competitors, and identify opportunities.
We don't just install these tools; we configure them properly to track what actually matters for your business. Within days, we'll have a clear view of where your visitors come from, what they do on your site, and most importantly – how they turn into customers.
No complicated dashboards or confusing metrics – just clear, actionable data that helps you understand your ROI. Plus, we integrate all these tools to work together seamlessly, giving you a complete picture of your online performance. It's like having a high-tech radar system that shows you exactly what's working and what needs attention in your digital marketing efforts.
👍 Social review integration
You already know that word of mouth is powerful for small businesses – but these days, that conversation is happening online through reviews. Our Social Review Integration service helps you gather, showcase, and leverage those glowing customer reviews that build trust and convince new customers to choose you. Think about your own buying habits – don't you feel more confident buying from a business with lots of positive reviews? That's exactly what we help you achieve.
We make it effortless to collect reviews across all major platforms – Google Business, Yelp, Facebook, and industry-specific sites. But we don't just stop at gathering reviews; we help you showcase them strategically across your website where they'll have the biggest impact. When a potential customer sees that Sarah from their neighbourhood had a great experience with your business last week, or that John's been a loyal customer for three years, it creates instant credibility.
Plus, all these authentic reviews send powerful signals to Google that your business is trustworthy and deserving of higher rankings. We'll even help you set up a system to gracefully handle any less-than-perfect reviews, turning potential negatives into opportunities to demonstrate your excellent customer service. It's like having dozens of satisfied customers personally recommending your business to every new visitor who lands on your website.
📝 Content improvement
Ever notice how some websites just feel more professional and trustworthy than others? That's not by accident – it's all about having the right content. Our Content Improvement service transforms your website's words into powerful tools that both Google and your customers will love. We're not talking about stuffing pages with keywords or writing robot-friendly text that humans hate to read. Instead, we craft content that speaks directly to your customers' needs while naturally including the search terms that bring more visitors to your site.
Think of your website content like a skilled salesperson who works 24/7. It needs to answer questions before they're asked, address common concerns, and give visitors confidence in choosing your business. We'll review your existing content and enhance it with compelling headlines, engaging descriptions of your services, and clear calls to action that guide visitors toward becoming customers. Maybe your about page needs more personality, or your service pages could do a better job explaining your value.
We'll fix that. Plus, we make sure your content is structured in a way that Google understands and rewards with better rankings. Fresh, relevant content also gives you more opportunities to rank for different searches, bringing in new customers you might have missed before. It's like expanding your storefront to catch the attention of everyone walking by, not just those looking directly in your window.
📍 Google maps listings
Get found by people searching for your local services on Google. We build, optimise and manage Google business profiles that get you noticed when people are searching or your products or services locally.
Our proven system combines everything you need to help your business stand out in your area. No corporate jargon or fancy gimmicks, just professional Google business profile management that builds trust to brings in quality leads.
🤖 Code audit and cleanup
Think of your website's code like the engine of a car – when it's running smoothly, everything works better. Our Code Audit and Cleanup service is like giving your website a complete tune-up, fixing those technical issues that might be holding you back in search rankings without you even knowing it. Even if your website looks perfect on the surface, messy code underneath can confuse search engines and slow down your pages. That's where we come in to clean things up.
We dive deep into your website's technical structure to find and fix problems that most people never see. Maybe there's clunky old code slowing down your pages, broken links sending visitors to error pages, or duplicate content confusing Google about which pages to show in search results. We hunt down these technical gremlins and eliminate them.
We'll also make sure your website works perfectly on mobile phones (which Google absolutely loves), fix those pesky SSL security warnings that scare away customers, and ensure your site loads lightning-fast. It's like clearing out all the junk that's accumulated in your website's closet and organizing everything properly. The result? A website that not only ranks better in search results but also gives your visitors a smoother, faster experience that makes them more likely to become customers.
⚙️ Technical SEO
When it comes to SEO, what's happening behind the scenes of your website is just as important as what your visitors see. Our Technical Optimization service focuses on fine-tuning all those hidden elements that make search engines fall in love with your site. Think of it like preparing an athlete for a big race – every small improvement in performance adds up to give you a winning edge over the competition.
We dive into the nitty-gritty details that most business owners never even hear about. Things like optimizing your site's schema markup (that's the special code that helps Google understand exactly what your business offers), improving your XML sitemaps so search engines can easily crawl every important page, and setting up proper redirects so no visitor ever lands on a broken page. We'll compress your images so they load lightning-fast while still looking sharp, structure your URLs to be both search-engine and human-friendly, and ensure your website's security is top-notch.
All these technical improvements work together like a symphony – when everything's in perfect harmony, your website performs better, ranks higher, and converts more visitors into customers. The best part? You don't need to understand any of the technical details. We handle all the complex stuff while you watch your search rankings climb.
⚡ Performance tracking
Nobody likes throwing money into a black hole, wondering if their marketing efforts are actually working. That's why our Performance Tracking service gives you crystal-clear visibility into how your website is performing. We don't just send you complicated reports filled with technical jargon – we show you real, meaningful results in plain English. Want to know how many more people visited your website this month? How many of them called your business? Which pages are bringing in the most customers? We'll tell you all that and more.
Think of it like having a smart dashboard for your digital presence. We track everything that matters: where your website ranks for important search terms, which competitors are moving up or down in rankings, how many people are finding you through Google, and most importantly – how many of those visitors are turning into actual customers. Every month, we'll walk you through what's working well and what we're doing to improve your results even further.
You'll see exactly how many more potential customers are discovering your business online, which marketing efforts are bringing the best return on investment, and where we should focus next. No more guessing whether your SEO is working – you'll have concrete numbers showing your progress and real-world impact on your business growth.
📲 Mobile optimisation
Let's face it – these days, most of your customers are finding you on their phones. If your website isn't working perfectly on mobile devices, you're probably losing business without even knowing it. Our Mobile Optimization service ensures your website looks fantastic and works flawlessly on every device, from the latest iPhone to the smallest Android phone. Because here's something most business owners don't realize: Google actually uses your mobile website – not your desktop version – to decide where you rank in search results.
We transform your website into a mobile powerhouse that loads in a snap and is super easy to use with just a thumb. Those tiny, hard-to-click buttons? We'll make them finger-friendly. Text that's too small to read? We'll fix that. Menus that are impossible to navigate? We'll streamline them. We even make sure your contact information is set up so people can call your business or get directions with just one tap. It's like having a professional store greeter in every potential customer's pocket.
Plus, we test your site on dozens of different devices to ensure nothing breaks or looks weird, no matter how someone visits your website. The result? More visitors stick around longer, more of them contact your business, and Google rewards you with better search rankings because you're providing such a great mobile experience.
✨ On-page SEO
Have you ever left a website because it was too slow, confusing, or just plain frustrating to use? Your customers feel the same way. Our On-Page UX Improvements service transforms your website into a smooth, enjoyable experience that keeps visitors around long enough to become customers. Think of it like turning a maze into a clear path – we make it incredibly easy for visitors to find exactly what they're looking for and take action, whether that's making a purchase, booking an appointment, or contacting your business.
We look at your website through your customers' eyes, fixing everything that might make them hit the back button. Slow loading pages? We'll speed them up. Confusing navigation? We'll streamline it. Contact forms buried three clicks deep? We'll make them easily accessible. But this isn't just about making things look pretty – it's about getting results.
Google actually rewards websites that provide a better user experience with higher rankings. So while your visitors enjoy a smoother, more professional website experience, you'll benefit from better search engine rankings too. We track everything from how long people stay on your site to where they click and what makes them leave, using real data to make smart improvements that turn more visitors into paying customers.
🖼️ Image optimisation
Did you know that poorly optimized images are often the biggest reason websites load slowly? And in a world where people expect websites to load instantly, slow-loading images can cost you customers before they even see what you offer. Our Image Optimization service ensures your website's visual content isn't just eye-catching – it's also helping your business rank better in search results and convert more visitors into customers.
We do much more than just making your images load faster (though we definitely do that too). Think of it as giving each picture on your website a proper job description. We make sure every image has the right file name and description that helps Google understand exactly what it's looking at. Those beautiful photos of your products or your work? We'll make sure they show up in Google Image searches, bringing in customers who might never have found you otherwise.
Plus, we compress your images so they load lightning-fast without looking blurry or pixelated – it's like magic that keeps your website looking sharp while performing better. We'll even help set up those fancy image galleries that Google loves to showcase in search results. And for local businesses, we'll make sure your images include location information that helps you show up in local searches. The result? A website that not only looks professional but also works harder to bring you more customers through better search rankings and faster loading times.
🌪️ Funnel optimisation
Getting lots of website visitors is great, but what really matters is how many of those visitors become actual customers. Our Funnel and Conversion Rate Optimisation service is all about transforming more of your website traffic into real business results. Think of your website like a sales funnel – visitors pour in at the top, but too many leak out before becoming customers. We find and fix those leaks, guiding more visitors toward making that call, booking that appointment, or completing that purchase.
We start by analyzing exactly how people behave on your website – where they click, where they hesitate, and where they drop off. Maybe your contact form is asking for too much information too soon, or your pricing page isn't building enough confidence, or your booking process has too many steps. We identify these sticking points and systematically improve them through data-driven testing.
Sometimes, tiny changes make a huge difference – moving a button, rewording a headline, or simplifying a form can dramatically increase your conversion rates. We've seen cases where small tweaks doubled or even tripled the number of leads from the same amount of traffic. It's like optimizing a sales presentation that's working 24/7 to turn browsers into buyers. And because we track everything, you'll see exactly how these improvements impact your bottom line. More importantly, you'll get more value from every visitor your SEO efforts bring to your website.
🔗 Backlink management
Imagine your website's backlinks like recommendations from other trusted businesses – the more quality endorsements you have, the more Google trusts and promotes your business. Our Backlink Management service helps you build and maintain these valuable online connections that boost your search rankings and bring in more customers. But we're not talking about those spammy links from sketchy websites that can actually hurt your business. We focus on earning legitimate backlinks from reputable sources that make sense for your industry.
We start by analyzing your current backlink profile – think of it as your website's online reputation score. Maybe you've got some harmful links from your past SEO efforts that need cleaning up, or maybe you're missing out on valuable linking opportunities that your competitors are using to get ahead. We'll handle both. Using proven outreach strategies, we build relationships with industry websites, local business directories, and relevant online publications that can send both strong ranking signals to Google and real customers to your website.
We also monitor your backlinks continuously to catch and fix any problems before they affect your rankings. It's like having a dedicated PR team working around the clock to build and protect your online reputation. Plus, we keep detailed records of every quality link we help you earn, so you can see exactly how your website's authority grows over time.
⏳ Page speed load times
Let's face it – nobody likes waiting for slow websites to load. In fact, most people will leave your site if it takes more than three seconds to load, and those potential customers probably won't come back. Our Page Speed service transforms your sluggish website into a high-performance machine that loads in a flash, keeping visitors around long enough to become customers. Plus, since Google actually uses page speed as a ranking factor, a faster website means better search rankings too.
Think of your website like a Formula 1 race car – every fraction of a second counts. We use advanced tools to analyze exactly what's slowing your site down, then systematically fix those issues one by one. Maybe it's oversized images eating up loading time, or clunky code making your pages sluggish, or hosting issues causing delays. We'll find the problems and fix them all. We compress your images without losing quality, streamline your code to run more efficiently, and implement smart caching so returning visitors experience even faster load times.
The results are dramatic – pages that used to take seconds to load now pop up almost instantly. And we don't just make your site fast once; we continuously monitor your speed and make adjustments to keep it running at peak performance. Because in today's fast-paced world, a quick-loading website isn't just nice to have – it's essential for business success.
👨🏻💻 User experience improvement (UX)
Ever left a website because you couldn't find what you were looking for, or got frustrated trying to contact the business? Poor user experience costs companies customers every day, and most don't even realize it's happening. Our UX Improvements service transforms your website into an intuitive, pleasant experience that guides visitors exactly where they need to go. Think of it like turning a maze into a clear, well-lit path that leads straight to what your customers want.
We start by watching how real people actually use your website – where they click, where they get stuck, and where they give up and leave. Then we fix those pain points one by one. Maybe your contact information is buried three clicks deep when it should be front and centre. Or your menu structure makes sense to you but confuses first-time visitors. Or your mobile navigation is so tiny that people with normal-sized fingers keep hitting the wrong buttons. We'll sort all that out.
We make your website work the way people expect it to work – no more hunting for information, no more confusing layouts, no more frustration. Every button, every link, and every page gets thoughtfully placed to create a smooth journey from visitor to customer. Best of all, these improvements don't just make your website more user-friendly – they send strong positive signals to Google that your site provides a great user experience, which helps boost your search rankings. Because when your website works better for real people, it works better for search engines too.
💬 Schema markup
Schema markup is like giving Google a cheat sheet about your business, and we're experts at making it work for you. While your competitors' websites might look like a jumble of text to search engines, we use schema markup to clearly tell Google exactly what your business does, where you're located, what services you offer, and what your customers think of you. Think of it as speaking Google's language to get better search results.
We implement detailed schemas for everything that matters – your business hours, service areas, prices, reviews, and special offerings. When done right, this technical magic can make your business stand out in search results with eye-catching rich snippets, showing star ratings, prices, and availability right there in Google's results. Plus, we set up schemas that highlight your local presence, making you more visible in local searches.
The best part? Once we've properly marked up your website, search engines have an easier time showcasing your most impressive features, giving you an edge over competitors who haven't mastered this technical advantage. It's like having a digital megaphone that amplifies your business's best qualities directly to search engines.
🕸️ Site structure optimisation
A well-structured website is like a well-organised store – it helps visitors find exactly what they're looking for without getting lost or frustrated. Our Website Structure service creates a logical, intuitive organization for your website that both search engines and customers love. Think of it as creating a perfect blueprint that makes every page easy to find and understand.
We organise your content into clear, logical categories that match how people actually search for your services. No more buried pages that nobody can find or confusing navigation that sends visitors in circles. We build a structure that connects related content together, helps Google understand which pages are most important, and creates clear paths for visitors to follow.
This includes proper URL structures, strategic internal linking, and clear navigation hierarchies. The result? A website that's easy to crawl for search engines and intuitive to browse for customers. Better site structure means better rankings, more engaged visitors, and ultimately more conversions – because when people can easily find what they're looking for, they're more likely to become customers.
🚨 Website maintenance
Think of your website like a car – regular maintenance isn't just about fixing problems, it's about preventing them before they cost you customers. Our Website Maintenance service provides ongoing care and updates that keep your site running smoothly, securely, and effectively. While you focus on running your business, we're working behind the scenes to ensure your website stays in perfect shape for both visitors and search engines.
We handle all the critical maintenance tasks that most business owners don't have time for – keeping your content management system up to date, monitoring for security threats, backing up your data regularly, and fixing small issues before they become big problems. We'll update your plugins and themes safely without breaking anything, scan for malware, optimize your database to maintain speed, and ensure all your forms and features keep working perfectly.
Plus, we constantly monitor your site's performance, so if anything does go wrong, we're on it immediately – often fixing problems before you even notice them. It's like having a dedicated tech team watching over your website 24/7, ensuring it stays fast, secure, and ready to convert visitors into customers. Because in today's digital world, a well-maintained website isn't just about preventing downtime – it's about maintaining the professional image your business needs to succeed online.
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