Account segmentation is the process of dividing your customers into distinct groups based on shared characteristics. This allows you to better understand and serve the unique needs of each segment. Here’s why you should try it.

A/B testing is an experimentation method where you compare two versions of a webpage, app feature, or marketing message to see which performs better. In this 3 minute read we’ll see how it works.

The power of local search engine optimisation (SEO) can be a game-changer for local businesses looking to make a significant impact within their community. In this article, we will delve into the world of local SEO tactics, offering actionable insights to help your business rise to the top in local searches.